Coinbase Global is launching a new platform designed to offer retail investors early access to digital tokens before they are officially listed on the platform, The Wall Street Journal reported on Monday.
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The announcement caused a 4% rise in its shares during the morning trading session yesterday. In response to growing market interest, the platform aims to connect token issuers directly with users.
Coinbase plans to host approximately one token sale per month, using an algorithm to allocate tokens fairly over a one-week purchase period.
This initiative marks the first major opportunity since 2018 for US retail investors to participate in public token sales.