World Liberty Financial is preparing to make a big push into consumer finance with plans to launch its own debit card "very soon," according to co-founder Zak Folkman.
Announced at Korea Blockchain Week, the card will integrate directly with Apple Pay, allowing users to spend their USD1 stablecoin and other assets seamlessly.
This card will be a key component of the project's broader retail app, which Folkman described as "Venmo meets Robinhood," as it combines easy peer-to-peer payments with accessible trading features.
In a clear statement of principles, Folkman also confirmed the project will never launch its own chain, emphasizing a philosophy of chain agnosticism.
He stated the company's role is to build bridges between traditional finance and on-chain markets, not to create its own networks.