BitGo has just announced its expansion into the retail market. The company has launched a global version of its digital asset solutions specifically for retail investors.
This will include services such as trading, staking and wallets, similar to those offered by traditional cryptocurrency exchange platforms.
In addition, users will have access to BitGo's regulated custody through both cold and self-storage.
BitGo has long been serving institutional clients. However, competition in this space has increased in recent months, with new players entering the market to meet the growing demand from institutional investors.
With its expansion into the retail market, BitGo is diversifying its strategy and aims to fill the gap in the retail crypto market in terms of reliable custody solutions and concerns about platform reliability.