Tech giant Google has just announced it is reviewing its crypto ad policy in order to include cryptocurrency trust advertising targeting the United States.
Once the update goes into effect, which is scheduled to happen on January 29, it will allow Google-certified advertisers to promote such products.
As a result, they will be able to promote "financial products that allow investors to trade shares in trusts holding large pools of digital currency."
The policy will reportedly apply to all Google accounts and advertisers will be required to comply with local laws.
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The company has said:
"Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, before any suspension of your account."