Unstoppable Domains has just added support for .eth domain names provided by the Ethereum Name Service (ENS) platform.
Both organizations were previously considered the main competitors in this domain.
Unstoppable Domains and ENS accounted for a total of 6 million domain registrations as of early 2023.
Thanks to the integration, users will be able to purchase ENS names and manage existing ones in a simplified format.
From now on, all .eth domains purchased from Unstoppable Domains will be automatically registered on the blockchain. Previously, customization required direct interaction with ENS smart contracts.
Purchasing a domain through the marketplace no longer requires linking to an Ethereum wallet.
ENS users can take advantage of the automatic renewal mechanism through Unstoppable without having to use the network directly.