More than a third of 1,000 crypto companies haven't published a single blog post in 2023. According to research conducted by GuerrillaBuzz, out of the 1,000 top crypto projects, nearly 36% "didn't publish a single article on their site in 2023."
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Almost half of the project published more than two articles since January 2023. Yuval Halevi, a blockchain enthusiast at GuerrillaBuzz, found that only roughly 11% of projects have a blog on their own domain instead of using Medium.
Halevi says the majority of crypto projects might be using Medium due to its simple and fast solution for publishing content. The report also suggests such a small amount of projects supporting marketing might be due to their short lifespan, as on average a crypto project can only last about a year.
The most active crypto project on the market appears to be OKX, which has published 278 articles so far, followed by Binance USD, which published 124 articles.
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