Crypto exchange Huobi has just unveiled an updated brand strategy that includes changing its current name Huobi Global.
The message on the exchange's site says that "Huobi Global" will simply be known as "Huobi."
According to project representatives, the new name "Huobi" in Chinese consists of two characters. The first means "eternal vitality and its connection to future generations," the second "the determination to win."
Once the name change has been made, the exchange will continue to develop the brand and "focus on the policy" of using its native token (HT) as much as possible. The asset will remain at the center of Huobi's business strategy.
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As part of global expansion, the exchange plans to open a representative office in the Caribbean.
The company also intends to increase investments in Southeast Asia, Europe and other regions in order to grow its user base.