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The cryptocurrency division of investment giant Fidelity Investments will provide on October 28 institutional clients with the ability to buy, sell and transfer Ethereum.

It had previously been reported that the company intended to launch ETH custodial and trading services. A Fidelity spokesperson has confirmed the authenticity of the messages.

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According to the letter that has been sent to the clients:

"With the Ethereum Merge completed, many investors are looking at Ethereum through a new lens."

The company announced in June its plans to double the staff in anticipation of the growth of institutional interest in cryptocurrencies. These plans included support for Ethereum.

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