Hugo Boss to Launch a Collection of NFTs
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5 October

German fashion manufacturer Hugo Boss has just teamed up with Imaginary Ones to launch an exclusive collection of NFTs for its HUGO brand.

The launch of the first series of collectible digital items will reportedly be "a big step in the exploration of the metaverse."

The collection, called Embrace Your Emotions, will consist of 1,001 tokens in the form of 3D animation and is expected to be released in early November.

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Six NFTs in the set will have special attributes. Five of them represent the main everyday emotions: joy, sadness, fear, anger and love. All of them will be united by the sixth character, which will be sold in honor of World Mental Health Day next October 10.

All proceeds will go to the charity Youth Aware of Mental Health.

Of the remaining 1,000 tokens, 500 will be available to owners of exclusive Phygital T-shirts.

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