Starbucks, a chain of coffee stores, has introduced its new Web3-focused loyalty program called Starbucks Odyssey.
Subscribe to our Telegram channel to get daily short digests about events that shape the crypto world
The new initiative is designed to give both customers and employees the opportunity to "earn and purchase" NFTs built on Polygon that will unlock access to "new benefits and immersive coffee experiences," the company said in a blog post.
Although the waitlist is already open, it is unclear, when exactly Starbucks plans to launch the Odyssey program.
iHodl reported about Starbucks' plans earlier this year after the company had announced that it will drop NFT collections to grant their owners access to exclusive experiences and perks.
The Seattle-based company previously said that the themes of the collections will be "born of Starbucks artistic expressions," including heritage and newly created collaborations.
Access more than 50 of the world's financial markets directly from your EXANTE account – including NASDAQ, London Stock Exchange and Tokyo Stock Exchange