Crypto exchange Binance has just signed a multi-year agreement with Manchester United player Cristiano Ronaldo.
As part of the cooperation, both parties will issue a collection of exclusive non-fungible tokens on Binance NFT.
Ronaldo has said on Twitter:
"Proud to be partnering with Binance. Together we’ll give you the opportunity to own an iconic piece of sports history. I’m excited to take this journey with all of you. Let’s change the NFT game with Binance."
According to the press release, the first collection is scheduled to launch by the end of the year. The company has reported that these are "cult models" created in collaboration with the soccer player.
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Changpeng Zhao, CEO of Binance, has said:
"Ronaldo has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history."