Popular Italian fashion house Prada has just announced it intends to launch a collection of NFTs called Timecapsule in addition to t-shirts as part of a collaboration with artist Cassius Hirst.
Cassius Hirst is the son of artist Damien Hirst, who sees NFTs as a promising direction.
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The NFTs in the collection reportedly contain an image of a black or white capsule and are associated with physical goods that will be delivered to their owners. The NFTs refer to the serial number of the collection and each T-shirt.
The NFTs will be issued by the Aura Blockchain Consortium on Quorum, a fork of Ethereum, which Prada has created together with LVMH and Cartier to fight against counterfeiting of luxury goods.
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Recall that Adidas has previously sold an NFT in partnership with Bored Ape Yacht Club for $23.5 million.