Gucci to Accept Crypto as Part of Web3 Pilot
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Gucci, an Italian high-end luxury fashion house, will start accept cryptocurrency in some US stores at the end of May as part of its efforts toward Web3, Vogue Business reports. The fashion house reportedly also plans to extend the pilot to all of its stores in North America later this summer.

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According to the report, the payments will be made with a link that Gucci will send via email to the customer. The link will direct customers to a QR code that allows them to execute the payment. The first Gucci's in the US that will accept crypto are following:

  • Wooster Street in New York.
  • Rodeo Drive in Los Angeles.
  • Miami Design District.
  • Phipps Plaza in Atlanta.
  • The Shops at Crystals in Las Vegas.
Large US Luxury Fashion eTailer Adds Support for Crypto Payments with BitPay

In total, Gucci will support payments in over 10 cryptocurrencies, including bitcoin (EXANTE: Bitcoin), ether (ETH), litecoin (LTC), dogecoin (DOGE) in addition to five stablecoins. Marco Bizzarri, Gucci President and CEO, said:

"Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them."

In February this year, the popular Italian fashion brand purchased a virtual land in The Sandbox project's metaverse. With the land, the fashion brand wanted to create an interactive communication experience for its customers within the experiential space called "Gucci Vault."

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