US rapper Snoop Dogg has announced it will create digital marijuana farms in the metaverse in collaboration with MOBLAND.
According to the press release, MOBLAND, which has previously received support from Twitch co-founder Justin Kang, Terra co-founder Do Kwon, Animoca Brands and other investors, intends to pioneer the Grow-and-Earn concept by providing virtual world users with a wide range of utilities for business buildings and land.
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The project's metaverse has a mafia theme and according to the team it is a "crypto version of the video game Mafia Wars."
As part of the collaboration with Snoop Dogg, participants in the metaverse will have access to a limited collection of digital marijuana farms in the form of non-fungible tokens.
Snoop Dogg announced in February the transformation of his Death Row Records into the first NFT label.