Crypto exchange Binance has just signed an agreement with the Recording Academy of the US and has become the official partner of the 64th Annual Grammy Awards.
According to Yi He, co-founder of the trading platform:
"The Grammy Awards will mark the beginning of our collaboration with the Recording Academy to bring the new blockchain experience and all the great features of Web3 technology to entertainment."
As part of the agreement, Binance has partnered with the 64th Annual Grammy Awards and Grammy Week. During the year, the company will continue to cooperate with the Recording Academy and provide various Web 3.0 technology solutions to the organization and event participants.
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Additional details of cooperation will be disclosed by the parties in the future.
The 64th Annual Grammy Awards will be held in its entirety on April 3, 2022 at the MGM Grand Garden Arena in Las Vegas.