The UK's Advertising Standards Authority (ASA) has barred FLOKI from several types of "irresponsible" advertisements. The regulator wrote on the official website that a poster for FLOKI seen in 2021 across the London Underground.
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The ad had a text saying "MISSED DOGE. GET FLOKI." Although smaller text at the bottom of the ad warned that investments may go down, the ASA said the ad "must not appear again in the form complained about."
"We told Floki Ltd t/a Floki Inu to ensure that they did not irresponsibly exploit consumer’s fear of missing out and trivialise investment in cryptocurrency."
The regulator added that the ad "irresponsibly exploited" consumer's fear of missing out and trivialized investment in cryptocurrency. In December 2021, the ASA also issued a warning to Arsenal FC over "misleading" Facebook post advertising fan tokens called the Arsenal Fan Token (AFC). The ASA said the ads were irresponsible because they "took advantage of consumers' inexperience or credulity" and trivialized investment in cryptocurrencies.
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