Canadian arm of KPMG has purchased a non-fungible token (NFT) from the World of Women (WoW) collection for approximately $70,000 as of press time. The company said in a press release it had purchased Woman #2681. KPMG's Kareem Sadek, Cryptoassets and Blockchain Services co-leader, said the NFT market has "numerous use cases."
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"We are already seeing organizations from retailers and sports leagues to auction houses, celebrities, and not-for-profits use NFTs to market their brand, recruit talent, create value, raise awareness for causes, and connect with customers," Sadek added.
KPMG noted it hopes that its purchase "draws more women" into the space that's on the "cusp of changing how we interact with one another in the future." The purchase comes after KPMG made an investment in bitcoin (EXANTE: Bitcoin) and ether (ETH), as well as carbon offsets to maintain a net-zero carbon transaction to deliver on the firm's environmental, social and governance (ESG) commitments.
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