Warner Music Group (WMG) has signed a partnership agreement with a blockchain gaming developer Splinterlands. The company said in a press release that the collaboration will give artists opportunities to create and develop play-to-earn blockchain games.
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Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG, says the partnership will be unlocking new revenue streams for artists while further "solidifying fans' participation in value created."
"Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games."
Although WMG did not specify on new projects with Splinterlands, it said that the both companies will produce mobile-friendly, accessible games to bring wider adoption of play-to-earn games. This is not the first time WMG is trying to join the blockchain market.
In 2019, the company announced plans to launch its own token on the blockchain developed by CryptoKitties' creator. What is more is that Warner reportedly participated in a $11.2 million investment round in Dapper Labs, the company behind popular blockchain game CryptoKitties, with the aim to take part in the launch of Flow, the firm's new blockchain.
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