Japan's largest e-commerce marketplace Rakuten has rolled out its own marketplace for non-fungible tokens (NFTs) called Rakuten NFT. The company said the digital collectibles can be displayed on the buyer’s own webpage, and can also be put up for sale in the marketplace and sold. Rakuten also plans to launch a peer-to-peer trading function in 2023 or later, which will support IP holders in Japan and worldwide to issue NFTs.
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"Rakuten will continue to provide new and exciting entertainment experiences through Rakuten NFT, delivering greater levels of convenience and satisfaction to the widest possible range of users through its services."
At launch, the marketplace will get NFTs featuring Ultraman anime of the horse racing-themed comic Kurogane Hiroshi G1 Gekitoshi. NFT artwork by contemporary artists from the Art Powers Japan Association and NFTs featuring characters from Tiger & Bunny 2, the popular anime from Bandai Namco Pictures Inc. are also planned.
In December 2019, a subsidiary of Rakuten, Rakuten Wallet, launched a service that allows its users to convert Rakuten Super Points into cryptocurrencies via the Rakuten Wallet app. The company said back then that it wanted to reduce the barriers of entry to crypto asset trading by providing an easy and more accessible way for new users to start.
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