Binance, the world's largest cryptocurrency exchange by trading volume, has just announced that it has entered into a partnership with BWT Alpine F1 Team.
According to the press release shared with iHodl, the French car manufacturer will become this way the first Formula 1 team to join the Binance Fan Token Platform.
As part of the agreement, Binance will become the official Fan Token partner and Alpine Esports partner of BWT Alpine F1 Team, from 2022 onwards.
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ALPINE, the official Alpine F1 Team Fan Token, a utility token that allows racing fans to experience a new level of fan engagement, will be issued through the Binance Launchpad, the company's token launch platform aiming to support the crypto ecosystem by offering first-look access to quality projects to all Binance users.
Thanks to this collaboration, the BWT Alpine F1 Team will reach and engage Formula 1’s growing audience through exclusive experiences that give racing fans access to the action-packed F1 environment.
It must be noted that ALPINE will initially be available for all Binance users via the Launchpad and later via Spot, bank card purchases and P2P.
In addition, the fans of the team will also become part of a growing community that has access to exciting activities, team rewards, including exclusive NFT collectibles, among other things.