Adidas is joining the NFT craze with Prada as the sportswear giant announced the launch of a new project on the Polygon network. According to an official website of the initiative, from January 24, users can submit a photograph using "a specially-designed filter."
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Adidas says 3,000 of photographs will be selected by raffle, and minted by Adidas as unique NFTs for free. The individual who submitted the artwork will remain the owner of the NFT. Moreover, the limited images will be combined into one mass patchwork NFT, designed by digital artist Zach Lieberman. That NFT will be auctioned online on digital art marketplace SuperRare.
In the meantime, Meta — the parent company of Facebook, WhatsApp and Instagram — is exploring ways to allows its users to use non-fungible tokens (NFTs). According to sources close to the matter, Facebook's parent company wants to capitalize on the NFT craze with its own marketplace.
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