Walmart, the world's largest retail network, plans to launch its own cryptocurrency and non-fungible tokens (NFTs), CNBC has reported citing trademarks registered by the company late last year.
According to the documents, Walmart plans to produce and sell virtual goods, including electronics, home décor, toys, sports equipment and hygiene products. A separate filing says the retail network will offer users a virtual currency and a collection of NFTs. The applications were filed with the US Patent and Trademark Office on Dec. 30.
Trademark attorney Josh Gerben has stated:
"[The filings are] super intense. There's a lot of language in these, which shows that there's a lot of planning going on behind the scenes about how they're going to address cryptocurrency, how they're going to address the metaverse and the virtual world that appears to be coming or that's already here."
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Since Facebook's rebranding to Meta, other major companies have been actively exploring opportunities to join the virtual universe, Gerben has said. Thus, in November, Nike registered trademarks indicating the company's intention to start selling electronic variations of its products. At the same time, it became known Nike is preparing to launch its own virtual world Nikeland in collaboration with Roblox.