Ferrari, an Italian luxury sports car manufacturer, has signed a multi-year agreement with a blockchain company Velas Network to create digital products for its fans. While details remain unclear, Ferrari said in a press release that the agreement provides for the creation of "exclusive digital content for the Scuderia's fans."
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"In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship," the company said,
In March this year, Crypto.com, an open-source blockchain ecosystem, entered into a partnership with Aston Martin Cognizant Formula One. The cryptocurrency company signed a multi-year deal with a British manufacturer of luxury sports cars to create thematic non-fungible tokens (NFTs).
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