Coinbase is doubling down on its efforts to address the persistent problem of client support with a new acquisition. The exchange said in a blog announcement that it has acquired Agara, an Indian AI-powered support platform, to deliver "world-class support for customers."
Subscribe to our Telegram channel to stay up to date on the latest crypto and blockchain news.
While the price of the deal was not disclosed, TechCrunch says the size of the deal is between $40 million and $50 million, according to sources familiar with the matter.
"Through this acquisition, we will be able to provide our customers with new personalized, intelligent, and real-time support options," the exchange said.
Coinbase is notoriously known for its customer support. In 2018, the US Securities and Exchange Commission (SEC) released a 164 page document filled with complaints received from the customer of Coinbase. Most often users refer to the disappearance of money and that in their opinion, Coinbase did not react adequately to the loss. In March this year, The New York Times found that users' experiences show that the company sometimes still struggles to address basic customer service complaints.
Access more than 50 of the world's financial markets directly from your EXANTE account – including NASDAQ, London Stock Exchange and Tokyo Stock Exchange.