Adam Aron, CEO of US movie theater chain AMC, has said during an interview with CNBC there are many reasons why the company could issue its own cryptocurrency.
According to the company CEO's latest statements, AMC is very excited about blockchain and is publicly considering issuing its own cryptocurrency.
In particular, during the interview with CNBC he has said:
"There are a lot of reasons why AMC could be a successful issuer of cryptocurrency as well as a redeemer of cryptocurrency."
He has added this is just one of many ideas the company is currently working on.
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The company is being quite active in terms of digital assets. Thus, in August it announced it intended to have the infrastructure in place to accept Bitcoin payments for its movie tickets by the end of the year.
The following month, the movie theater giant expanded those payment options to include Ethereum, Litecoin and Bitcoin Cash, while in early October, AMC added Dogecoin to the list of crypto payment options following a Twitter poll conducted by Aron.
Last October 6, the company announced digital gift cards that can be purchased with cryptocurrencies and redeemed for tickets and AMC e-card purchases.