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Cryptocurrency marketplace Bakkt now allows its customers to link virtual Bakkt Visa Debit Card with Google Pay to purchase everyday goods and services online. With Google Pay, cryptocurrencies like bitcoin (EXANTE: Bitcoin) will be converted to fiat currency for these payments to occur, a press release says. As part of the partnership, Bakkt has also selected Google Cloud as its cloud provider.

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"Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users," said Bakkt CEO, Gavin Michael.

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The company also said it plans to build new analytics along with artificial intelligence, machine learning, and geolocation functionality with the help of Google Cloud, Bakkt hopes.

Earlier in June, Coinbase announced that its US users can now use Apple Pay and Google Pay to top-up Coinbase Card. With Coinbase Card, the exchange's clients can spend cryptocurrencies in stores or draw cash from ATMs. However, with the inclusion of Apple and Google Pay, users no longer have to keep their physical debit cards.

In September, Google Cloud entered into a multi-year partnership agreement with Dapper Labs, a Canadian blockchain startup, to support its Flow blockchain. The Mountain View-based IT giant will act as a network operator to help Flow scale.

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