French soccer team Paris Saint-Germain (PSG), which recently signed star player Leo Messi, has just announced a multi-year partnership agreement with Crypto.com, according to a press release shared with iHodl.
As part of the agreement, Crypto.com will become an official partner of the Parisian club. In addition, the partnership includes the launch of exclusive non fungible tokens (NFTs) on Crypto.com's native NFTs platform Crypto.com/NFT.
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Also, Crypto.com will pay a significant portion of the sponsorship fee using the token CRO.
Notably, Crypto.com has previously teamed up with other sports-related organizations such as the UFC, Formula 1® and Lega Serie A.
Earlier this year Crypto.com became the first crypto platform to partner with an F1 team, and the first to partner with an NHL team.