Billionaire Nixon's Seek Capital Family Office to Increase Crypto Holdings
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Billionaire Simon Nixon's Seek Capital Family aims to increase exposure to cryptocurrencies as wealthy families are speeding up with investments in crypto, Bloomberg has learned.

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As per Adam Proctor, Managing Director at Seek Ventures, the company wants to increase its allocation to crypto as it feels "it is an important area for the future." The firm is also seeking an analyst to focus on a new market, Proctor added.

Simon Nixon, 54, co-founded, a British price comparison website-based business specializing in financial services. As of 2020, the website's net income declined by 27% to $94,9 million from ~$130 million in 2019.

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The move comes as reports say that financial conglomerate Citigroup is awaiting the approval from regulators to launch BTC futures trading on the Chicago Mercantile Exchange. One of the sources familiar with the matter said Citigroup noted a surge of interest in the largest cryptocurrency by market capitalization from customers in the context of its recent price jump to $50,000.

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