Artificial Intelligence (AI) is poised to change the way we lead our lives and disrupt several industries across the board, much like the advent of the Internet. From self-driving cars to cancer research, AI will be an integral part of the future, and it is unlikely that its development will slow down.
While we often see the “AI revolution” as something that is going to take place in the future, this couldn't be further from the truth. Artificial Intelligence is already widely used, and you likely interact with it in one way or another in your everyday life.
Digital marketing, for one, has been entirely revolutionized by the advent of AI and machine learning. Delivering profoundly personalized customer experiences is the premise behind AI marketing. Leveraging these technologies, marketers can better understand their customer base and optimize specific strategies and campaigns in a matter of seconds.
Companies can also use AI to pick up user activity patterns and extrapolate the most relevant information to create user profiles and audience types, thus streamlining the whole process and figuring out the most efficient way to target specific customers.
Ojamu, a Singapore-based MarTech company, is taking digital marketing to a whole new level by leveraging advanced AI components and combining them with blockchain technology. Through the integration of blockchain, Ojamu can automate processes and increase the overall security of the system.
A Far Cry in the Marketing Industry
Ojamu is notably different from traditional marketing companies. Although these legacy marketing firms are still relevant players in today’s market, they quickly become outdated by failing to take advantage of real-time data and other intelligent tools. The platform uses real-time data and its proprietary AI technology to calculate a tailored digital marketing solution that best suits each client.
The factors mentioned above make Ojamu’s solution extraordinarily efficient and affordable, given that AI significantly reduces operating costs while delivering accurate data when it comes to targeting and engaging specific audiences.
Even if a particular marketing strategy is successful, it is challenging for companies using legacy solutions to know which components are working and which ones need to be tweaked. Ojamu’s solution solves this by analyzing marketing campaigns in real-time and condensing information in a simple format.
Ojamu empowers marketing professionals with accurate and relevant information, including scoring leads and key performance indicators (KPI) throughout each campaign, which gives them a significant edge over the competition, allowing for critical strategic adjustments to be made at any stage.
Closing Thoughts
According to Statista, the AI market is expected to grow by 54% year-on-year throughout the coming decade, “reaching a forecast size of 22.6 billion US dollars”. As one of the first marketing companies to leverage AI, blockchain technology and non-fungible tokens (NFTs), Ojamu has the potential to revolutionize this massive industry completely.