FTX, a crypto derivatives exchange, has just announced it has signed a 7-year contract with Riot Games, the creator of the popular League of Legends game.
According to the company, the deal is Riot Games' largest sponsorship contract despite the fact the firm has not disclosed its amount.
Starting August 7, FTX will place its brand on segments related to the in-game gold currency, such as the current amount of gold that each player and team has accumulated thus far in each match and will sponsor the Most Improved Player Award of the League Championship Series, the premier gaming competition in Canada and the United States.
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The video game has more than 120 million active monthly users, making it one of the most popular games of the moment.
The derivatives exchange does not seem to rest in its efforts to continue growing, as just yesterday it was reported the company plans to launch a marketplace for NFTs aimed at sports and entertainment brands.