Crypto exchange FTX has just announced on Twitter it plans to launch an NFTs marketplace for sports and entertainment brands.
According to the announcement, the company has teamed up with entertainment company Dolphin Entertainment to launch the marketplace. It is worth noting that some of Dolphin Entertainment's subsidiaries include major PR firms such as 42West, Shore Fire Media and The Door.
It look like that the non-fungible token marketplace will focus primarily on brands in the film, television, music, gaming, e-sports, dining, lifestyle and charity sectors.
Subscribe to our Telegram channel to stay up to date on the latest crypto and blockchain news.
Brett Harrison, president of FTX.US, said:
"Dolphin’s reach and scale across all of pop culture is very impressive to us. We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment."
It is worth noting FTX has already launched NFT marketplaces in the past. On June 3, it launched a marketplace for digital collectibles.