South China Morning Post to Issue Its Own NFT
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July 19, 2021

The South China Morning Post (SCMP), the oldest Hong Kong's English language newspaper, has announced the launch of its own non-fungible token (NFT). According to an announcement, the so-called ARTIFACT allows the media to tokenize key moments from SCMP's 118-year-old collection of media assets. With the NFT, SCMP wants to take the "first steps" towards creating value from the news organization's first drafts of history.

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"The South China Morning Post is committed to engaging and educating a global audience with information and technology," said Gary Liu, SCMP CEO.

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SCMP says the project roadmap includes plans for a decentralized "authentication process." The media will eventually allow for anyone to tokenize assets using the ARTIFACT standard.

Previously, iHodl reported that Sorare, a marketplace of non-fungible tokens (NFTs) focused on soccer, is about to announced its major investment round led by SoftBank. The French startup is close to the $530 million mark at a valuation of $3.8 billion. According to sources familiar with the matter, European fund Atomico, French funds Eurazeo and Blisce are also expected to participate.

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