The UFC, the world's most popular mixed martial arts league, has just announced it intends to launch a fan token in June.
The token, dubbed $UFC, will be issued on the Chiliz blockchain, the sports blockchain platform the league teamed up with a year ago.
Notably, until now, Chiliz and its token platform Socios.com have focused primarily on European soccer teams, allowing them to issue their own fan tokens, which give fans voting rights in club decisions and act as an additional source of revenue for the teams.
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However, Chiliz has decided to make the leap to the UFC. Once the token is launched, its owners will enjoy VIP rewards and exclusive promotions, will be able to participate in chat forums and will have voting rights.
Tracey Bleczinski, senior vice president at UFC Global Consumer Products, said:
"UFC has more than 625 million fans around the world, and Fan Tokens are a unique way to connect with them through a compelling, authentic product that brings them closer to UFC and gives them influence, while also rewarding their passion for the sport."