US magazine TIME has started accepting payments in Bitcoins. This will be made possible through a cooperation with Grayscale Investments, the world's largest digital asset management company, its CEO Michael Sonnenschein said:
"Thrilled Grayscale is partnering with TIME on a new video series coming this summer explaining the crypto space. Equally as important, Keith Grossman & TIME has agreed to be paid in Bitcoin - and will hold the $BTC on their balance sheet. A first for our media partnerships!"
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Grossman has confirmed the message by retweeting the post. TIME's CEO has recently shown his interest in the world of cryptos. The publication has recently launched several NFTs based on three covers of the magazine. The magazine has in the past posted a job opening for a CFO with experience in a management position and "comfortable with Bitcoin and cryptocurrencies."