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Animoca Brands and Binance Smart Chain have just announced they have entered into a strategic partnership that will allow Animoca Brands expand its innovative tokenization of gaming assets thanks to the Binance Smart Chain, which will be used as the preferred blockchain infrastructure for selected blockchain projects, according to a press release shared with iHodl.

Remember that the Binance Smart Chain is a blockchain platform developed by leading cryptocurrency exchange Binance and its community.

As part of the cooperation between both companies, the Binance Smart Chain will provide advisory services in multiple areas, including product, market fit and blockchain technology. For its part, Animoca Brands will bring additional virtual assets to the Binance Smart Chain.

In addition, both parties will explore other innovative approaches and use cases for the tokenization of virtual assets.

The aim of the partnership is to boost the adoption of blockchain tech and tokenization strategies in the entertainment industry, including, among other fields, gaming and esports, in order to attract more mainstream users into the crypto space.

It must be noted that Binance had previously bought 4,012 LAND NFTs in The Sandbox, a subsidiary of Animoca Brands, in order to use them to engage with its community through social gaming experiences within The Sandbox virtual worlds.

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