The news that Massachusetts Mutual Life Insurance Co. (MassMutual), which has $235B in assets under management, has made an investment of $100M in Bitcoin, clearly shows there has been an increase in demand for cryptos among institutional investors.
As JPMorgan strategist Nikolaos Panigirtzoglou has said, the demand for investment is growing among family offices, insurance companies, pension funds and other investors with large amounts of assets. It is unlikely that the latter two categories will take significant positions, however, even a small movement of their capital in the cryptocurrency market will be tangible, Panigirtzoglou says:
"MassMutual’s Bitcoin purchases represent another milestone in the Bitcoin adoption by institutional investors. One can see the potential demand that could arise over the coming years as other insurance companies and pension funds follow MassMutual’s example."
According to him, an investment of 1% of the assets of insurance companies and pension funds in the US, the Eurozone, the UK and Japan will bring an additional $600B to the Bitcoin market.
At the same time, the JPMorgan's expert admits difficulties associated with risk and liability levels limit the ability of traditional investors, including insurance companies and pension managers, to invest in the reference crypto.
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