AdEx Network Becomes First Decentralized Ad Network with Community Governance
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Adtech startup AdEx Network, a new-generation solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry, will allow its community members to decide how much ADX staking rewards tokens will be minted next year, according to a press release shared with iHodl.

Let's remember that the company launched an incentivized staking program aimed at increasing the bonded ADX towards validators, which increases the security of the network. 7 million new ADX were initially minted and are being distributed to active (bonded) stakers by the end of this year.

Users who lock their ADX in the AdEx Staking Portal will receive ADX yield by the end of 2020. Besides, those stakers who choose the AdEx Loyalty Pool also earn ADX-LOYALTY tokens that grant them access to governance votes.

Users holding ADX-LOYALTY tokens will not only have a word on the governance of the project, but will also receive passive income in the form of interests. This predictable interest ranges from 10% and 50% according to the current ADX price as specified by a Chainlink oracle; a concept known as named elastic issuance.

AdEx introduces this month its first governance vote, involving this way Loyalty Pool participants (ADX-LOYALTY holders) in relevant decisions regarding the future of the project thanks to These include several proposals related to the development of AdEx, both its underlying protocol and the ad network on top of it.

The community will be able to vote the proposals made by the AdEx team, which means users will participate actively in the decisions regarding the future of the project.

As for the first vote, it will determine the number of ADX to be minted in 2021 for staking rewards and incentives. Higher amounts will mean higher APY, however, this will also mean the ADX supply will be pushed quicker towards its maximum of 150 million.

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