Dapper Labs, a company behind cryptocurrency app CryptoKitties, has announced it entered into a partnership with the world's premier mixed martial arts organization UFC.
According to an official press release, UFC and Dapper Labs will collaborate on creating UFC-branded digital collectibles on Dapper Labs' Flow.
Dapper Labs CEO Roham Gharegozlou says collaborating with the UFC, the company is showing "what's possible when you give an engaged fanbase a real ownership stake in the game they love and the communities they're a part of."
UFC Senior Vice President, Global Consumer Products Tracey Bleczinski claims UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to its global fanbase.
"UFC prides itself on being innovators in sports technology, and Flow is another way to provide our fans with the best entertainment experience," Bleczinski added.
Last year, an entertainment conglomerate Warner Music Group announced it was planning to launch its own token on the new blockchain developed by CryptoKitties' creator.
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