Lamborghini to Improve Trust and Authenticity with Salesforce Blockchain
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An Italian brand and manufacturer of luxury sports cars Automobili Lamborghini S.p.A. is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars, states the official press release.

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Lamborghini is reportedly digitizing its verification through a trust network among technicians, repair shops, dealerships and more.

Paolo Gabrielli, Head of After Sales at Automobili Lamborghini claims the Salesforce's blockchain will allow Lamborghini to take its innovation "a step further, accelerating the authenticity" of heritage vehicles faster than ever.

"Lamborghini is a perfect example of this — we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain," added Adam Caplan, SVP, Emerging Technology, Salesforce.

Previously iHodl reported that German Airline Hahn Air issued tickets tied to the blockchain technology.

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