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July 8, 2019
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Digital asset exchange ShapeShift has announced it completed its transformation into an end-to-end solution for crypto finance.

The exchange highlights, to date, no other company has built a crypto platform that is non-custodial, enables native exchange, and supports dozens of digital assets on multiple chains, all available in a standard web-browser.

ShapeShift Rolls Out New Rebranded Platform

ShapeShift also points out the crypto financial revolution will not be realized by a new set of custodial kings.

"You control your keys, you control your crypto. To us, this is not a slogan, but a mandate," notes the announcement.

The rebranded version of the exchange includes an option to buy and sell crypto by linking a bank account, all operations can be done through a few clicks on a website.

Earlier ShapeShift said it could integrate Facebook's Libra stablecoin into its platform from 2020.

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