Sport Lisboa e Benfica ComC MHIH OM, commonly known as Benfica, has become the very first major European football club to accept cryptocurrency, states the official announcement.
Benfica has reportedly entered into a partnership with UTRUST, a cryptocurrency payment provider which is designed to modernize the finance and payments industry and solve the problems of traditional payment methods.
According to the announcement, the partnership will evolve the club's e-commerce strategy and "expand its global audience; in particular, it will bring the tech-savvy and cryptocurrency holders in Portugal and abroad closer to its home ground of the Estádio da Luz."
The Head of S.L. Benfica, Domingos Soares de Oliveira, claims this is an exciting day in the history of S.L. Benfica, as the club announced its decision to accept cryptocurrency payments.
"We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy, and we look forward to accepting our first cryptocurrency payment," he added.
Last year, UTRUST signed a contract with a German e-commerce provider Gambio.de with over 25.00 online stores.
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