One of the largest cryptocurrency exchanges by the adjusted volume, Binance, has entered into a partnership with Verasity in a move that will bring about a new incentivized video economy, states the official announcement.
Verasity is a tech company which provides rewarded video player technology to major publishers all around the world. Verasity’s attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.
According to the announcement, the partnership will "pave the way for more global publishers, creators and advertisers to enter the crypto space."
The Co-founder of Verasity, Mark Hain, claims the power of the Binance community and liquidity in BNB "will also add great power to the Verasity project."
The Co-Founder & CEO of Binance, Changpeng Zhao (CZ) notes Verasity’s video player solution offers "the perfect vehicle for viewers, publishers and content creators to benefit from the utility of blockchain technology."
Earlier, the major telecommunications provider in Switzerland, Swisscom AG, announced the launch of the NOOW app, a blockchain-based system in the background that guarantees the ownership rights for buyers and payment for artists.
Subscribe to our Telegram channel to stay up to date on the latest crypto and blockchain news.