Based on the Chromium model web browser Brave has launched the first advertising platform built on privacy which rewards with BAT cryptocurrency for viewing advertisement.
According to the announcement, users will receive 70% of the ad revenue share as a reward for their attention, which they can auto-contribute to publishers under default settings.
Brave Ads can also be used to promote content. One example at launch is a campaign for the new Twitch exclusive science-fiction series “Artificial,” from Emmy-Award winning director Bernie Su, notes the official statement.
Brendan Eich, CEO and co-founder of Brave Software, claims Brave is launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.
“Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance,” Eich highlighted.
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