Thailand-based cryptocurrency project HotNow (HOT) has announced the first in a series of industry partnerships as part of the platform’s launch of Evergleam Hill, the world’s first fully-integrated crypto game, states press release, which was shared with iHodl.
American ice cream chain Baskin-Robbins, Thailand’s largest department store and lifestyle brand Robinson, and globally renowned fast food chain Mister Donut have been named as Evergleam Hill’s first wave of participating retail partners.
The head of HotNow, Nithinan Boonyawattanapisut, claims today’s brick-and-mortar merchants are struggling to gain a competitive advantage over their online counterparts.
"Announcing the launch of Evergleam Hill with such prominent brands on board is an enormous achievement for the HotNow team. We’re excited for them to experience this next-generation advertising solution in order to better engage with their customers," she added.
Evergleam Hill is a casual game aimed at a general demographic of mobile-savvy gamers. In the game, players navigate the eponymous mining village in order to make a fortune by mining for gold.
Speaking about gold, a New York-based crypto startup, Paxos, earlier announced plans to introduce digital tokens backed by precious metals and publicly traded stocks sometime in 2019.
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