The San Francisco-based fintech company SoFi has entered into a partnership with the largest U.S. cryptocurrency exchange — Coinbase, CNBC reports.
With the help of SoFi Invest service, its clients will get access to buy crypto via Coinbase platform. Moreover, the company plans to launch its own zero-fee exchange-traded funds this year, and a credit card later this year.
The head of SoFi, Anthony Noto, claims the company’s target audience "wants to see what the price of cryptocurrency is, and to buy it."
"They have a desire to do that and in many cases they already are," Noto added.
Earlier, Coinbase announced the support for the third digital asset by market cap — ripple (XRP).
Subscribe to our Telegram channel to stay up to date on the latest crypto and blockchain news.