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European-based secure, reliable & advanced digital asset trading platform for non-U.S. customers, Bittrex International, has joined a coalition of leading blockchain companies, including Uphold, Cred, Blockchain at Berkeley and Brave, according to the official announcement.

According to the statement, Bittrex International joins fintech companies to support a universal transparent reserve and custody standard that burns Proxy assets via the Universal Protocol Platform (UP Platform).

Bittrex International CEO, Bill Shihara, claims the industry is in a big need of technology that can "build trust and transparency."

Earlier, Bittrex joined Coinbase and Poloniex in launching an over-the-counter (OTC) trading desk.

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