Japanese car manufacturer Toyota has entered into a collaboration with a blockchain advertising analytics company called Lucidity.
With the partnership, Toyota wants to track all of its digital ad campaigns and increase transparency of budget reallocation:
“Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce transparency into Toyota's digital ad campaign buy and eliminate wasted spend.”
It’s also said that within the framework of cooperation with Toyota, Lucidity will be offering compared and optimized, blockchain-confirmed data across the programmatic supply chain.
Lucidity is far from a newbie in the blockchain market. Earlier this year, Lucidity joined Hyperledger project that involved leading developers in the field of finance, the Internet and other technologies.
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