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U.S. investment company Fidelity announces the launch of a digital assets custody and trade execution services.

U.S. investment firm Fidelity, which manages over $7.2 trillion in client assets, announces the launch of a new company, Fidelity Digital Asset Services.

It will offer custody and trade execution services for digital assets, targeting institutional investors like “hedge funds, family offices, and market intermediaries.”

Fidelity Digital Assets will focus on providing a “secure, compliant, and institutional-grade omnibus storage solution for bitcoin, ether and other digital assets.” The platform will be using “a proven internal crossing engine and smart order router for trade execution of digital assets” that will “allow for execution at multiple market venues.”

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