Juventus announced in the press release that it concluded a strategic partnership with blockchain-based fan engagement platform Socios.com to launch “Juventus Official Fan Token” to its global fan base.
The launch of the token is considered to evolve the Club's global fan engagement strategy and expand their global audience. As it was stated in the press release, the token introduction will also help to bring millions of fans that are based outside of Europe closer to the real fan experience.
Juventus' fans will have the chance to purchase tokens through fan token offering (FTO) at the beginning of 2019. The Juventus Official Fan Token will only be available through Socios.com and will be tradeable against the platform's native token.
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