The sports arena has become the favorite target for crypto and blockchain promotion. With the recent announcement coming from TigerWit, it became known that the U.K. based financial company operating globally has partnered up with a top-tier English football club, Liverpool FC. For those already familiar with crypto, the company has also launched a trading application based on the blockchain technology.
The new application promises users an opportunity to access trading in forex, indices, commodities, and precious metals.
While commenting on the new partnership, Billy Hogan, the Managing Director and Chief Commercial Officer of Liverpool FC, has said that cooperation with the new sponsor might later grow into something more than just promotion.
“We look forward to marketing activations, which help offer our fans activities and experiences to bring them even closer to the Club", — he said.
Recently social investment platform eToro has announced a partnership with seven football clubs of the English Premier League. The deals were paid using Bitcoin. The partnership was designed to popularize blockchain and cryptocurrencies, as well as eToro products.
WHY IS IT IMPORTANT?
- Liverpool FC has fans all around the globe that will bring TigerWit tremendous numbers of new users.
- Such partnerships help speed up mass adoption of the new financial technologies.
- Earlier in August UEFA has presented a new blockchain ticketing system for the UEFA Super Cup. With a goal to make ticket sales safer and simpler for game-lovers, the blockchain-based system can distribute tickets, which are impossible to fake or duplicate.